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THE PERSONAL EDIT · BEAUTY ROUTINE

Maude Apatow: spot coverage and a lasting red lip

Apatow describes managing makeup during Euphoria filming and uses focused coverage before a red lip. Named product families and clearly marked Shopfest alternatives.

By Shopfest Editorial Desk · Published

Maude Apatow, editorial portrait from the credited source
Photo: Vogue · Beauty Secrets video still ↗
Armani Beauty LUMINOUS SILK NATURAL GLOW BLURRING FOUNDATION01Armani BeautyNars Soft Matte Complete Concealer02NarsJillian Dempsey Khôl Eyeliner03Jillian Dempseyr.e.m. beauty foundation04r.e.m. beautyMaybelline Instant Age Rewind Eraser Multi-Use Concealer — 110 Fair, 0.2 fl oz05Maybelline
Beauty routineMaude Apatow

THE ORIGINAL SOURCES

Vogue Beauty Secrets: Maude Apatow ↗

Original Vogue video

This edit includes 3 named product families from the original interviews and videos linked below, plus 2 clearly marked Shopfest alternatives. It is not a complete inventory or a claim about what Maude Apatow uses today.

Shopfest may earn a commission from eligible purchases through ShopMy links. Link routing does not guarantee commission. How our links work.

Keep coverage local

Apatow separates overall foundation from direct spot coverage, leaving concealer on marks before blending. The routine offers a placement lesson: a little extra attention to specific areas can matter more than another all-over layer.

Lip prep matters

The lip routine is built for situations where she does not want to keep checking her makeup. That practical aim gives the matte lipstick context, while the eye definition stays comparatively soft and smudged.

How we would shop this edit

The source-named families in this edit include Jillian Dempsey Khôl Eyeliner, listed at $20, and Armani Beauty LUMINOUS SILK NATURAL GLOW BLURRING FOUNDATION, listed at $69, in the retailer snapshots. These are shopping reference points, not a claim that different formulas offer equivalent results. r.e.m. beauty foundation is a separate Shopfest alternative listed at $35. It was not identified as the celebrity’s choice. Compare the current format, size and finish before deciding whether that extra option belongs in your routine. A pencil and a liquid tip make different lines. Compare control and removal before choosing solely by price. Buy for the step you need rather than the cost of reproducing a complete video. Confirm current prices, shades and stock at the retailer.

THE SOURCED SELECTION

Named products and considered alternatives.

Current retailer listings are checked separately from the original interview. Prices, shades, packaging and availability can change.

01
Armani Beauty LUMINOUS SILK NATURAL GLOW BLURRING FOUNDATION
Image: Armani Beauty

Armani Beauty

Named product family · see variant details

LUMINOUS SILK NATURAL GLOW BLURRING FOUNDATION

$69.00 listed at Armani Beauty · confirm current price

The original source names Armani Luminous Silk Foundation. Creates base.

The shopping detail Current listing: LUMINOUS SILK NATURAL GLOW BLURRING FOUNDATION; selected variant: Current retailer selection. This is the named product family, not confirmation of the same historical shade, size or formula. Current retailer variant: 5.75 - Light Medium, Neutral Golden. The original interview shade or size may differ. Current 2026 reformulated successor, not identical to the historical formula demonstrated in older interviews.

Before you buy A celebrity shade or product photograph cannot establish your match. Check your own shade in daylight and confirm the retailer size and return terms.

See the original source ↗
Shop at Armani BeautyProduct details →
Photo: Armani Beauty
02
Nars Soft Matte Complete Concealer
Image: Bluemercury

Nars

Named product family · see variant details

Soft Matte Complete Concealer

$36.00 listed at Bluemercury · confirm current price

The original source names NARS Soft Matte Complete Concealer. Targets marks.

The shopping detail Current listing: Soft Matte Complete Concealer; selected variant: Chantilly. This is the named product family, not confirmation of the same historical shade, size or formula. Exact named product family. Current retailer shade/size selected; source does not establish this variant or unchanged historical formula.

Before you buy An under eye shade and a spot concealing shade may serve different needs. Check the selected variant rather than copying a source shade.

See the original source ↗
Shop at BluemercuryProduct details →
Photo: Bluemercury
03
Jillian Dempsey Khôl Eyeliner
Image: Bluemercury

Jillian Dempsey

Named product family · see variant details

Khôl Eyeliner

$20.00 listed at Bluemercury · confirm current price

The original source names Jillian Dempsey Khôl Eyeliner Brown. Smudges around eyes.

The shopping detail Current listing: Khôl Eyeliner; selected variant: Rich Brown. This is the named product family, not confirmation of the same historical shade, size or formula. Brown source shade matches retailer Rich Brown; feed currently marks this variant unavailable.

Before you buy Check the exact size, shade where applicable, ingredient list and manufacturer directions. The source appearance does not establish personal results.

See the original source ↗
Shop at BluemercuryProduct details →
Photo: Bluemercury
04
r.e.m. beauty foundation
Image: r.e.m. beauty

r.e.m. beauty

Shopfest alternative · not attributed to the celebrity

foundation

$35.00 listed at r.e.m. beauty · confirm current price

Shopfest complexion alternative. r.e.m. beauty foundation is an independent comparison option, not a product attributed to Maude Apatow. Sample a base where possible and inspect it in daylight before committing to a full size.

The shopping detail Compare with Armani Beauty LUMINOUS SILK NATURAL GLOW BLURRING FOUNDATION by format and price. This is not an identical formula or a verified performance dupe.

Before you buy A celebrity shade or product photograph cannot establish your match. Check your own shade in daylight and confirm the retailer size and return terms.

Retailer details for the Shopfest alternative ↗
Shop at r.e.m. beautyProduct details →
Photo: r.e.m. beauty
05
Maybelline Instant Age Rewind Eraser Multi-Use Concealer — 110 Fair, 0.2 fl oz
Image: Target

Maybelline

Shopfest alternative · not attributed to the celebrity

Instant Age Rewind Eraser Multi-Use Concealer — 110 Fair, 0.2 fl oz

$9.99 listed at Target · confirm current price

Shopfest concealer alternative. Maybelline Instant Age Rewind Eraser Multi-Use Concealer — 110 Fair, 0.2 fl oz is an independent comparison option, not a product attributed to Maude Apatow. Match the purchase to the area you want to cover rather than buying every complexion step.

The shopping detail Compare with Nars Soft Matte Complete Concealer by format and price. This is not an identical formula or a verified performance dupe.

Before you buy An under eye shade and a spot concealing shade may serve different needs. Check the selected variant rather than copying a source shade.

Retailer details for the Shopfest alternative ↗
Shop at TargetProduct details →
Photo: Target

Sources behind the edit.

ANOTHER PERSONAL PERSPECTIVE

Keep exploring.

The full series ↗