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THE PERSONAL EDIT · BEAUTY ROUTINE

Anna Sawai: fresh pink color and wispy lashes

Sawai favors creamy color and separated lashes, using blush on the eyes to connect the makeup. Named product families and clearly marked Shopfest alternatives.

THE ORIGINAL SOURCES

Vogue Beauty Secrets: Anna Sawai ↗

Original Vogue video and companion article

This edit includes 3 named product families from the original interviews and videos linked below, plus 2 clearly marked Shopfest alternatives. It is not a complete inventory or a claim about what Anna Sawai uses today.

Shopfest may earn a commission from eligible purchases through ShopMy links. Link routing does not guarantee commission. How our links work.

The point of the look

The pink color story connects cheeks and eyes, which makes a compact palette of products possible. A sheer base lets that color remain the focus rather than competing with heavy coverage.

The detail to borrow

Sawai combs mascara through for separation rather than building visible clumps. The curler is one named tool, but the finishing technique matters more than assembling every eye product in her routine.

How we would shop this edit

The source-named families in this edit include Tatcha The Kissu Lip Mask, listed at $29, and Tatcha The Water Cream, listed at $93, in the retailer snapshots. These are shopping reference points, not a claim that different formulas offer equivalent results. ISUN Skincare Antioxidant Sun Butter is a separate Shopfest alternative listed at $54. It was not identified as the celebrity’s choice. Compare the current format, size and finish before deciding whether that extra option belongs in your routine. Texture, fragrance and finish make lip products meaningfully different, even when they fill the same step. Buy for the step you need rather than the cost of reproducing a complete video. Confirm current prices, shades and stock at the retailer.

THE SOURCED SELECTION

Named products and considered alternatives.

Current retailer listings are checked separately from the original interview. Prices, shades, packaging and availability can change.

Tatcha

Named product family · see variant details

The Water Cream

$93.00 listed at Tatcha · confirm current price

The original source names Tatcha The Water Cream. Moisturizer.

The shopping detail Current listing: The Water Cream; selected variant: 75 ml | 2.54 fl. oz.. This is the named product family, not confirmation of the same historical shade, size or formula. Current retail listing and size; older interview packaging and formula may differ.

Before you buy Compare the ingredient list, texture and cost for the selected size. A higher price does not establish that the formula will suit your skin better.

Photo: Tatcha

Tatcha

Named product family · see variant details

The Kissu Lip Mask

$29.00 listed at Tatcha · confirm current price

The original source names Tatcha The Kissu Lip Mask. Lip prep.

The shopping detail Current listing: The Kissu Lip Mask; selected variant: Default Title. This is the named product family, not confirmation of the same historical shade, size or formula.

Before you buy Check the full label and directions, especially for medicated products or added sun protection. A named celebrity product is not a personal treatment recommendation.

Photo: Tatcha

Hourglass

Named product family · see variant details

Veil Hydrating Skin Tint

$49.00 listed at Hourglass · confirm current price

The original source names Hourglass Veil Hydrating Skin Tint. Sheer complexion.

The shopping detail Current listing: Veil Hydrating Skin Tint; selected variant: Current retailer selection. This is the named product family, not confirmation of the same historical shade, size or formula. Current official US storefront variant: 1 - Fairest with cool undertones. Packaging, formula, size or shade may differ from the source routine. Variant is a shopping selection, not evidence of celebrity shade.

Before you buy A celebrity shade or product photograph cannot establish your match. Check your own shade in daylight and confirm the retailer size and return terms.

Photo: Hourglass

ISUN Skincare

Shopfest alternative · not attributed to the celebrity

Antioxidant Sun Butter

$54.00 listed at ISUN Skincare · confirm current price

Shopfest optional moisturizer selection. ISUN Skincare Antioxidant Sun Butter was not identified as Anna Sawai’s choice. Choose the texture you need instead of reproducing every moisturizing layer shown in a video.

The shopping detail An independent optional step selected by Shopfest. This is not a substitute for a named product or a celebrity recommendation.

Before you buy Read the current label, application and reapplication directions. Similarly named products sold in different countries may have different formulas.

Photo: ISUN Skincare

Jack Black

Shopfest alternative · not attributed to the celebrity

Intense Therapy Lip Balm SPF 25

$10.00 listed at Bluemercury · confirm current price

Shopfest lip care alternative. Jack Black Intense Therapy Lip Balm SPF 25 is an independent comparison option, not a product attributed to Anna Sawai. A glossy finish is a styling choice; it does not establish how a formula will suit your lips.

The shopping detail Compare with Tatcha The Kissu Lip Mask by format and price. This is not an identical formula or a verified performance dupe.

Before you buy Check the full label and directions, especially for medicated products or added sun protection. A named celebrity product is not a personal treatment recommendation.

Photo: Bluemercury

Sources behind the edit.

ANOTHER PERSONAL PERSPECTIVE

Keep exploring.

The full series ↗